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Super Bowl XLVI a Giant Commercial Success

February 6, 2012 @ No Comments

Super Bowl XLVI made for a memorable event. And the football game was pretty good, too — for those who pay attention to such things. Quarterback Eli Manning and coach Tom Coughlin came closer to cementing their place someday in the pro football hall of fame, as the New York Giants ralled Sunday (Feb. 5) for a 21-17 victory against the New England Patriots in Indianapolis.

Catrinel Menghia was one of the Super Bowl ad highlights.

Among Monday meanderings from your humble correspondent who viewed the game from the sanctity of the sofa at home:

* If Giants receiver Victor Cruz doesn’t get a salsa endorsement (or his own salsa) after his touchdown-celebrating salsa dance in the first quarter, there is no justice. And not much in the way of marketing, either. Something says being on the Giants will solve any such problems there might have been had he played for a Cleveland or Charlotte.

* Pregame military flyovers are really tough to pull off in domed stadiums such as the one in Indy. Maybe next time a Super Bowl is indoors, they’ll use the remote-control variety of planes that you can find at a hobby store.

* That pregame interview with Patriots quarterback Tom Brady and Bob Costas would have benefitted from having Brady’s wife Gisele Bundchen stop by.

* Some of us tuned into the Lingerie Bowl strictly to hear play-by-play announcer Tom Dore. Well, and sideline reproter Lauren Gardner. Well, that’s what some of us might have told our spouse.

* Speaking of which, while wondering whether Pitbull or Bow Wow might be the halftime show for the Puppy Bowl, The Wife informed that it would be a kitten halftime. So I then wondered whether that might mean the Pussycat Dolls. Sad to say, it didn’t.

* The Wife also noticed a lack of female fans in the stands at the Lingerie Bowl. What some people focus on.

OK. back to the Super Bowl. The game made a nice complement to the primary purpose for viewing the contest on television: the commercials. And Madonna’s halftime show. Various media outlets and ratings services will assess the ads and Madonna’s performance.

Not being an expert on any of that (not that such lack of knowledge ever stops anyone, including yours truly), the editorial staff at elliottharris.com is reluctant to rank any of that. Well, other than to mention a few that seemed entertaining. The Chrysler commercial featuring Clint Eastwood definitely made an impression. Maybe Republican lawmakers might want to rethink having opposed the federal government’s assistance to keep U.S. automakers afloat to the point where they are making money — and even able to afford Super Bowl ad rates.

In a Sunday posting on this site, there were a few of the ads that ran during the game. You can go back and look at them if you like.

Among the commercials that stood out in the mind was one for Fiat. Mainly because since when does Fiat advertise on a Super Bowl? Heck, since when does Fiat advertise on American television? And since when does Fiat uses a beautiful model as part of its campaign?

The model in question is Catrinel Menghia. The Romanian beauty definitely caught the eye of more than one guy watching. Here she is:

And a little more Catrinel:

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Speaking of models, Adriana Lima — whom you may recall from being in Sports Illustrated’s swimsuit issues and elsewhere — was in a couple of them:

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Also among the highlights was a Brian Urlacher sighting. Of course, it happened to be in an ad for a cell phone. But that’s one way for the Chicago Bears linebacker to have a Super Bowl presence. Probably the only way he will for the rest of his playing career.

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Here are some of the other ads:

OK, so this one may be from last year, but still … :

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